Elliot Brown

Elliot Brown was founded by Ian Elliot and Alex Brown. Elliot and Brown immersed themselves in a costal playground where salt water, sand and harsh knocks place huge demands on any watch.

Ian Elliot was co-founder of Animal back in ’88, building the brand up from a single, innovative functional product – an unbreakable watch strap. Brown on the other hand, turned down a job at Cartier because establishing Animal’s watch department sounded more interesting.

Utilising 20 years’ experience from the world of extreme sports they set out to develop a range of durable watches that could travel on every adventure, through every wave and look good on any occasion, thus Elliot Brown was born.

Every model from the collection is the result of a staggering 1000’s hours spent obsessing over the smallest details; refining, improving, inventing and testing. The result? An award winning collection of watches that can withstand harsh elements! A watch that can be relied upon for ocean crossings, mountain rescues and just about any kind of extreme of arduous adventure.

Every watch is pushed to its limited with a rigorous testing regime. This includes immersion in water at 200m or 300m. It is also not uncommon to see the team to test their product by hanging from a crane by just the watch or submerging it in salt water for 6 months. It’s these lengths the brand goes to, that makes it a watch you can rest assure will be ready for all adventures.

Based in Poole, Dorset, this brand is also local and very British. Pop in store to see this incredible collection in the flesh.

“They’re build to last for years, not fashion seasons. There’s something comforting, putting on a watch that’s collected a few scrapes and scars, each with its own story to tell.” Elliot Brown.