Daniel Wellington

The idea of Daniel Wellington was inspired by a coincidental meeting halfway around the world. Daniel Wellington founder, Filip Tysander, met an intriguing British gentleman with impeccable yet understated style. This very gentleman had a particular fondness for wearing vintage watches on old, weathered NATO straps. His name? Daniel Wellington!

Inspired by this timeless style, Filip decided to create his very own line of watches and thus the brand was born. These watches have a very classic design which is minimalistic with interchangeable strap – now a staple part of the design.

Why minimalistic? Filip wanted a design that would complement the various designs and patterns of the iconic NATO strap. The classic design mixes beautifully with a colour NATO strap, a smart leather or a crafted mesh strap.

The beauty of Daniel Wellington is there is so much choice, appealing to everyone with a taste for all things classic and timeless. The interchangeable strap feature means it is completely up to you how you choose to wear you Daniel Wellington watch! Whether it is to transform any outfit, for any occasion or to suit your mood, this clever design gives you the choice. There most certainly is a Daniel Wellington moment for every occasion.

One thing Daniel Wellington has is a strong community creating a global movement for the brand. So if Daniel Wellington is the watch for you don’t forget to share your Instagram Daniel Wellington moments with us. Find out more about their Global Movement here and you may even pick up some style inspiration.