Since the beginning, Citizen Watches has promoted a multi-cultural mind-set that fosters excellence and creativity.‘As a “citizen” of the world, we bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft.’ This mission conveys a deep respect towards craftsmanship.

Citizen watches integrates a comprehensive manufacturing process from creative individual components to a watch’s final assembly. Their approach to watch making is based on pushing boundaries of technology. They also use their experience in exploring new possibilities.

Citizen pioneered a light-driven watch well ahead of other watch manufacturers as early as 1976. This later led to the launch of Citizen Eco-Drive watches in 1995. Light-driven watches utilise electrical power converted from virtually any light source which forever changed the way watches could be powered. Eco-Drive watches eliminated the need to replace batteries in a watch, therefore citizens of virtually every country could experience unrestricted joy of wearing and owning a Citizen watch.

Citizen has one product development policy… “The Fusion of Technology and Beauty”.