BERING

When Danish explorer and businessman René Kaerskov jumped out of a helicopter into the arctic in 2008 he was blown away by the fascinating impressions that the rolling landscapes of ice left. He captured his partners with his descriptions of what he saw and the idea of a watch brand that is as pure, clear and breathtakingly beautiful as the Arctic was born.

The big selling points of scratch resistant sapphire crystal glass, scratch resistant high tech ceramics, slim design and three year guarantee echo the tough, hard wearing environment that you will find in the Arctic.

The Bering brand was named after Danish explorer Vitus Bering, who discovered the Bering strait - a frozen area of water between Alaska and Siberia. Bering is a Danish brand.