Drakes Jewellers Plymouth - wish it forward

Wish it Forward – 3 min read

Posted on January 5th, 2017

At the end of 2016 we asked the people of Plymouth to nominate someone special to them, someone they think deserves a special treat. The aim being for Drakes to pick out 4 deserving nominees to receive a special gift to brighten up their Christmas and show them just how special they are.

The nominations came flooding in and our directors had an emotional couple of days sorting through the heart felt entries and deciding who would receive a special gift this Christmas.


Due to the overwhelming response, the directors at Drakes Plymouth finally chose eight deserving nominees to receive gifts including wedding rings, jewellery, an iPad and a evening out. With all the chosen nominees finalised and the gifts picked and wrapped, it was time to take to the streets and surprise our deserving winners!

Drakes jewellers plymouth, wish it forward

We worked in secret with our nominators to arrange a time and place where we knew we could surprise our winners. Over the space of a week leading up to Christmas we met our unsuspecting winners at various locations. Members of the Drakes team along with our camera crew travelled all over Plymouth to carry out our #wishitforward campaign surprising our winners from their place of work or even whilst out doing a spot of shopping!

Here are just a few of our deserving winners: (you can watch the full video by clicking here)

Drakes jewellers plymouth

Julie was astonished to receive 2 beautiful bracelets whilst on her shift at Derriford Hospital after being nominated by her lovely colleagues.


Drakes Jewellers Plymouth

Wendy was nominated by her son Joe, who’s heartfelt video nomination had the Drakes directors holding back the tears.


Drakes Jewellers Plymouth, wish it Forward campaign 2016

This is Emma and Luke, they were nominated by Emma’s mum Tess and judging by this picture we are sure you can guess what happened next!

We can honestly say that we were completely overwhelmed by all nominations received and it’s humbling to see how many amazing individuals there are in our city of Plymouth. The #wishitforward competition reminds us that it’s important to show someone how much they mean to you and that you can make someones day just simply by telling them!

Thank you to everyone who took the time to nominate someone deserving, we loved hearing all your stories and how incredible some people are! We can’t wait to show you what we have planned for this year!

Watch the full video to see our deserving winners and get inspired to #wishitforward

Wish it Forward, Drakes Jewellers, Plymouth, Gift Giving


Drakes Jewellers Plymouth is an independent family owned jeweller offering the finest wedding, diamond and engagement jewellery. Visit us in store and have our team talk through your options with a friendly, informative approach.

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